We manage Google Business Profiles for roofing, HVAC, plumbing, and other contractors. From profile optimization to regular updates, we help make your business easier to find on Google Search and Maps.

Keep your business information organized and improve your chances of appearing in relevant local searches.
Show your services, photos, business details, and customer reviews in one place.
Make it easy for potential customers to call your business, visit your website, or request directions.
We take care of the important details that help keep your business profile accurate, complete, and up to date.
Set up or improve your business profile with the right information, categories, and business details.
Keep your business name, phone number, website, hours, and service areas accurate.
Choose relevant business categories and add the services your company offers.
Add project photos, team pictures, and other visuals that help customers understand your business.
Share business updates, completed projects, offers, and other relevant information through regular posts.
Monitor customer reviews and help you maintain an active and professional review presence.
Make it easy for customers to find services and get in touch.
Create a search-friendly website structure with essential on-page SEO.
Build a foundation that can support your business as it grows.
Whether you need help setting up your profile or want someone to manage it regularly, we have options to suit your needs.
Get Your Business Profile in Shape.
Keep Your Profile Active and Updated.
Your Google profile should give customers a clear picture of your business. We focus on the details that matter when someone is comparing local contractors.
We start by reviewing your existing profile and then work through the areas that need attention.
We learn about your business, services, locations, and current Google Business Profile.
We review your profile information, categories, services, photos, reviews, and overall setup.
We identify missing information and areas that need improvement.
We update your business details, services, categories, photos, and other agreed information.
We publish updates, monitor reviews, and keep your profile information current.
We review available performance data and share updates on how your profile is performing.
Different contractors have different services and service areas. We organize each profile around the business and the customers it serves.
STAGE 02 OF 05 • Credibility
When a prospect clicks your listing, they decide within seconds whether to call. We build lightning-fast, custom websites with immediate visual proof, license verification, and upfront financing options.
Key System Deliverables
Average Mobile Page Load Time
Every component is configured around your service territory, dispatch radius, and target job margins.
STAGE 03 OF 05 • Acquisition
Capture homeowners ready to hire right now. We build tightly structured Google Search and Google Local Services Ads campaigns with negative keyword guardrails to prevent wasted budget.
Key System Deliverables
Exclusive Inbound Phone Inquiries
Every component is configured around your service territory, dispatch radius, and target job margins.
STAGE 04 OF 05 • Conversion
Traffic means nothing if phones don't ring. We optimize every touchpoint on your digital assets to maximize visitor-to-call conversion and minimize friction.
Key System Deliverables
Average Mobile Conversion Increase
Every component is configured around your service territory, dispatch radius, and target job margins.
STAGE 05 OF 05 • Attribution
Know exactly which campaigns, zip codes, and keywords produced paying jobs. We implement dynamic call tracking that connects directly into your CRM.
Key System Deliverables
Lead-to-Revenue Traceability
Every component is configured around your service territory, dispatch radius, and target job margins.
Clear, transparent answers to the questions trade business owners ask before partnering with NorthWorks.
Google Business Profile is a free Google tool that lets businesses manage how they appear on Google Search and Maps. It displays information such as business details, services, photos, reviews, and contact options.
It helps local customers find information about your business when searching for contractors. They can see your services, location or service area, reviews, and contact details.
Yes. We optimize your profile and improve the information Google uses to understand your business. However, Google Maps rankings depend on relevance, distance, prominence, and other factors. We cannot guarantee a specific position.
Yes. We can help set up your profile, enter the necessary business information, and guide you through Google's verification process.
That's fine. We'll review your existing profile, identify areas that need improvement, and work with your current listing.
We can monitor incoming reviews, prepare response drafts, and suggest ways to encourage genuine customer feedback. We never recommend buying reviews or offering incentives for positive reviews.
Get a clear look at your website, Google visibility, and customer journey - and find out what to improve first to dominate your market, and make you MONEY 💰